The Super Bowl is, by far, the biggest annual sporting event in North America. The culmination of the NFL season sees billions of dollars spent across the board, from hosting to betting and advertising.
With the Kansas City Chiefs returning to the big game to face the San Francisco 49ers, there’s potential for a few of the standing records to be broken – particularly when it comes to the money generated by the event.
Before Super Bowl LVIII gets underway, here’s a look at the NFL’s grand finale by the numbers.
How Many Viewers Does the Super Bowl Get?
Super Bowl viewership over the most recent instalments has ranged from 95.8 million for Super Bowl LV to over 114.8 million for Super Bowl XLIX.
The last Super Bowl, which also featured Patrick Mahomes and the Kansas City Chiefs, garnered 113 million viewers. That said, the NFL estimates that the total viewing audience was around 200 million.
Perhaps this year, the record-holding Super Bowl XLIX will be defeated with the Chiefs returning to the big game.
How Much is Bet on the Super Bowl?
Last year, $16 billion was bet on the Super Bowl in the US alone. This year, even more jurisdictions cater to sports betting, and there are even more bettors in North America.
So, over $23 billion is expected to be bet on Super Bowl LVIII in the US alone. Ontario is also expected to be a major market for Super Bowl betting, especially as the NFL odds see a close game this year.
How Many Advertisements Show During the Super Bowl?
From 2003 to 2020, an average of 88 advertisements have been shown during the Super Bowl, with the lowest count of 70 being shown in 2020.
As for actual minutes of advertising being shown, those 70 advertisements in 2020 amounted to 46 minutes shown, which is about the average between 2003 and 2020.
How Much Do Super Bowl Advertisements Cost?
To get your advertisement in a slot during the Super Bowl, you’re looking at an average cost of $7 million for 30 seconds on the screen.
How Long is the Super Bowl?
The length of the event varies from year to year, but as a general rule for the modern game, you can expect to be watching the Super Bowl for close to four hours.
From 2010 to 2016, the length of the game ranged from three hours and 25 minutes to four hours and 15 minutes.
During Super Bowl LI, the ball was actually in play for just over 16 minutes, which is more than the average of 11 minutes for the average NFL game.
How Much Does the City Get for Hosting the Super Bowl?
The Super Bowl is said to generate huge amounts of spending in the host city, and while stated figures lean towards $300 or $400 million being generated, the amount actually made tops off at $130 million.
This is due to several factors, including the NFL getting to use the stadium for free and it getting tax breaks, any requirements to ready a stadium, potential losses for public services like transport, and additional luxuries that the NFL demands.
What’s the Average Final Score in the Super Bowl?
Super Bowl games tend to see a wide margin. The average final scoring ends 30-17, and the average win margin is 13 points – or two touchdowns with a successful PAT attempt.
On average, 46.6 points are scored in the Super Bowl, with winning teams putting up 30.1 points and losing teams scoring 16.5 points.
However, the last five Super Bowls have seen an average score of 27.2-17.4, showing a tighter winning margin and a lower average for points scored by the winners.
What’s Historically the Highest Scoring Quarter in the Super Bowl?
Following Super Bowl LIV, the last time the Chiefs met the 49ers in the Super Bowl, the fourth quarter was the highest-scoring quarter across all Super Bowl games combined.
At the time, the fourth clocked in with 22 games as the highest-scoring quarter, followed by the third quarter with 14 games as the highest-scoring stanza.
What Does Patrick Mahomes Average in the Super Bowl?
Patrick Mahomes has been to the Super Bowl three times now, winning the Lombardi Trophy twice. These are his average stats to date:
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87.4 Passer Rating
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24.3 Completions
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64.3 Completion Percentage
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246.0 Passing Yards
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1.7 Passing Touchdowns
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1.3 Interceptions
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2.3 Sacks
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6.7 Carries
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35.3 Rushing Yards
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0.3 Rushing Touchdowns
With average stats like these, it’s easy to see why so many are looking to the Chiefs' odds despite them being the underdogs on the moneyline.
How Much Does a Super Bowl Ticket Cost?
The average cost of a Super Bowl ticket over the last five years clocks in at $6,680, while the lowest price for a Super Bowl LVIII ticket at Allegiant Stadium in Nevada is hovering at around $8,500.
What’s the San Francisco 49ers’ Record in the Super Bowls?
The San Francisco 49ers are tied for the second-most Super Bowl victories with five, only losing on two trips to the big game.
This gives the 49ers a win percentage of .714 having scored an average of 34.1 points for and only allowing 22.0 points against in those visits.
One more win puts the franchise level with the Pittsburgh Steelers and the New England Patriots with the most Super Bowl wins in NFL history.
What’s the Kansas City Chiefs’ Record in the Super Bowl?
The Kansas City Chiefs have gone to the Super Bowl five times and have won the title three times, giving them a .600 win percentage.
Two of those three wins and three of those five visits have come with Patrick Mahomes under center and Andy Reid on the sideline in 2019, 2020, and 2022.
On average, the Chiefs have put up 22.2 points in the Super Bowl while conceding an average of 25.6 points.
What’s the Capacity of the Super Bowl LVIII Stadium?
The Allegiant Stadium in Paradise, Nevada, has a capacity of 65,000 for NFL games and will undoubtedly be a sell-out when the Super Bowl arrives on February 11.
*Credit for all images in this article belongs to Alamy*
